As your business expands, you probably try to manage its growth with tools that keep you organised and efficient. As they are the ones facing your customers and bringing in the money, managing your sales force is probably at the top of your list.

But, there’s a catch: when growing your business, defining and managing internal processes for your sales team may create a problem. Your employees are not just sorted variables, they are people. And for them to represent you well in front of your customers, you need to empower and motivate them while you introduce new work methods.


Check out the full article on my column on Smarta


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