My first post on EvanCarmichael:

Your brand is the way your consumers perceive your business. And spending time and money to create and nurture a strategy, almost certainly guarantees success. A strong brand ensures recognition, informs people of your business’ core values, fosters trust due to familiarity, and most importantly allows you to connect emotionally with your customers.

Read more at:

http://www.evancarmichael.com/library/harry-djanogly/Branding-Businesses-That-Got-it-Right.html#.WGNciMyhe6c.twitter

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